Identify your target market!
The more you know your potential customers, the more you can tailor your content, marketing, advertising to them.
Who is your target market?
Your target market consists of potential customers who share similar characteristics.
These characteristics can be as broad as age, location, and industry, or as granular as job title, years in the industry, or company size.
Benefits: Maximize ROI, Qualified leads, Improved Products/Services, Increased Profits.
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But who should you sell to? Identify your target market.