The easiest potential sale is the customer you’ve already sold.
What?
Yup.
The easiest sale you’ll ever sell, is the sale you’ve already sold. lol…
Sell to your CURRENT customers first, keep them around by being customer-focused.
Being customer-focused develops relationships, loyalty, increased value and builds trust.
Customer-focused businesses make decisions based on how those decisions impact customers – as opposed to focusing on profits above all else.
It’s a long term strategy that develops loyalty and builds trust.
Don’t forget: Current customers are easier to sell to than new customers.
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